Hong Kong LUXE

"HONG KONG LUXE" Impresses Buyers, Media at New York's Olympus Fashion Week

NEW YORK, (February 17, 2004) - Nine of Hong Kong's celebrated designers, including Arthur Lam, Blanc de Chineand sister label Bleu de Chine, Dorian Ho, Flora Zhang Tian Ai, Harrison Wong, Hidy Ng, Michael Hui, Miggy Chengand Simone Ng took New York Olympus Fashion Week by storm as the Hong Kong Trade Development Council hosted its annual fashion show at Bryant Park.

Interest in the Hong Kong show has been increasing from season to season. Buyers from Bloomingdales, Macy's and Macy's West, Saks 5th Avenue, Neiman Marcus, Dillards and JP & Associates dominated the front row with note pads in hand. Backstage was a media circus as camera crews and reporters from the likes of Style Network, Harper's Bazaar Japan, BBC Business and the New York Post, to name a few, jockeyed among garment racks, dressers and make-up artists in order to catch a moment with each designer.

The one trend that unites all nine designers is the East meets West fusion distinctive to Hong Kong. Bright reds with gold stitching, Mao collars and fur trimmed jackets, and Asian fabrics combined with western patterns dominated the runway. The result: a unique blend of Asian culture infused with Parisian ideals and New York sensibilities. For earlier press releases, please click http://www.tdctrade.com/hkluxe/.

About the Hong Kong Trade Development Council

The Hong Kong Trade Development Council (HKTDC) was established in 1966 to create and facilitate opportunities in international trade for Hong Kong companies and their overseas partners. It provides ready access to a broad range of products, services, business partners and market intelligence for small and medium enterprises (SMEs). The HKTDC produces tdctrade.com, the award-winning on-line trade portal, and Hong Kong Trader (hktrader.net), which provides the latest business news from Hong Kong on opportunities in China and the Asia-Pacific region. The HKTDC also organizes international trade shows and conferences at the Hong Kong Convention and Exhibition Centre, conducts business missions and networking opportunities, and publishes an extensive line of sourcing guides. Many of the HKTDC services provided by its 40 global offices are provided free of charge. For information: visit www.tdctrade.com; or e-mail new.york.office@tdc.org.hk or call 212-838-8688.

For more information regarding this group show or any participating designers please contact Quinto + Co. 212.965.1146 or email hktdc@quinto.com. Interviews available upon request.