Style Hong Kong, a trade fair dedicated to showcase fashion and clothing accessories offered by Hong Kong companies to buyers in the Chinese mainland, made its debut in Beijing in 2003. After two years of success, this event is scheduled to coincide with the up-coming China International Clothing and Accessories Fair (CHIC) in March 2005.

This year Style Hong Kong will feature over 100 companies occupying 320 booths and showcasing more than 150 brands. The show will be staged at Hall 8B of China International Exhibition Center from 27-29 March 2005, and at Hall 2 from 2-4 April 2005.

A total of 10 fashion shows will be scheduled together with seminars on upcoming trends, trade issues and market intelligence. To maximize publicity, many of the participating brands are to showcase their newest creations on catwalk. They include internationally-famed Guy Laroche, Charles Jourdan, Moiselle, Compela and Playboy. Members of the Hong Kong Fashion Designers Association also take up slots to unveil their collections for the immediate season.